Progressive Grocer Hosts February 22nd Webinar with Zest Labs on Blockchain, Waste Reduction and Freshness Goals for 2018

San Jose, Calif. – January 25, 2018 – Zest Labs, an AgTech company modernizing the post-harvest fresh food supply chain to improve food safety and reduce food waste, today announced that it will be featured on a webinar with Progressive Grocer to educate retail grocers on how to start the year fresh by establishing blockchain, waste reduction and freshness metric goals for the year. Zest Labs is a wholly-owned subsidiary of Ecoark Holdings, Inc. (OTCQX: ZEST), to be renamed Zest Technologies, Inc.

2018 could be the most challenging year yet for the grocers, manufacturers and growers alike. New competitors, tighter margins, sustainability, food safety concerns and the evolving shopping habits of today’s consumers are key challenges grocers need to successfully navigate this year. Organizations will need to drastically reimagine their business to achieve the necessary results that will ensure ongoing business success and growth.

Webinar attendees will learn how to:

  • • Set a waste reduction goal and a plan to achieve it to start saving money now.
  • • Achieve true transparency and address blockchain for your supply chain.
  • • Establish a freshness metric for your cold chain.

Who: Peter Mehring, CEO, Zest Labs

Randy Hofbauer, digital/technology editor, Progressive Grocer

What: “Start the Year Fresh: Setting Blockchain, Waste Reduction and Freshness Metrics Goals”

When: Thursday, February 22, 2018 at 2:00 pm ET/11am PT


About Zest Labs

Zest Labs is an AgTech company modernizing the post-harvest fresh food supply chain to improve food safety and reduce food waste. Our flagship solution, Zest Fresh, provides autonomous, field-to-shelf visibility for proactive decision making to improve delivered freshness and reduce shrink by 50% or more. Integrated blockchain technology provides true transparency for food safety, product freshness and traceability. Zest Fresh improves profitability, and increases customer satisfaction and brand loyalty while promoting sustainability.

To learn more about Zest Labs, please click here. To watch a video about Zest Fresh, please click here.


Keith Watson

fama PR